{"id":293931,"date":"2024-07-11T10:58:07","date_gmt":"2024-07-11T13:58:07","guid":{"rendered":"https:\/\/emfoco.med.br\/privacy-policies\/"},"modified":"2026-06-12T00:14:22","modified_gmt":"2026-06-12T03:14:22","slug":"privacy-policies","status":"publish","type":"page","link":"https:\/\/emfoco.med.br\/en\/privacy-policies\/","title":{"rendered":"Privacy Policies"},"content":{"rendered":"\n

Privacy Policies<\/h1>\n<\/div><\/div><\/div>
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Privacy Policies<\/h2>\n<\/div><\/div><\/div><\/div><\/div>

1. Initial Considerations<\/p>\n<\/div><\/div><\/div><\/div>

The \u201cMedicina em Foco\u201d Institute is committed to protecting the privacy and confidentiality of the personal data of our clients, patients, and third parties. Thus, this Privacy Notice describes how we collect, use, share, and protect the personal information you provide to us during your relationship with us. <\/p>\n<\/div><\/div><\/div><\/div>

2. Why does 'Medicina em Foco' process your personal data?<\/p>\n<\/div><\/div><\/div><\/div>

The Institute needs your personal data for specific purposes and in accordance with the General Personal Data Protection Law \u2013 LGPD, as informed below:<\/p>\n

    \n
  1. Schedule medical appointments with patients.<\/li>\n
  2. Inform about the results of medical exams.<\/li>\n
  3. Undergo screening to identify the medical specialization indicated for the patient.<\/li>\n
  4. Send communications and reminders about appointments, cancellations, and results.<\/li>\n
  5. Maintain updated medical records to comply with legal and regulatory requirements.<\/li>\n
  6. Sending Newsletters, if the holder registers to receive them.<\/li>\n
  7. Offer services and promotions.<\/li>\n
  8. Process payments and billing.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div>

    3. What personal data is used?<\/p>\n<\/div><\/div><\/div><\/div>

    For the performance of our activities, we may process the following categories of personal data:<\/p>\n

      \n
    1. Registration and identification data (full name, telephone, address, e-mail, date of birth);<\/li>\n
    2. Data related to electronic communications (e-mail, IP address, and information about accessed pages);<\/li>\n
    3. Health data (medical history, exam results, blood type, data relating to health plan or insurance);<\/li>\n
    4. Payment data (bank account, bank, payment method used, payment history).<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div>

      4. Does \u201cMedicina em Foco\u201d use cookies?<\/p>\n<\/div><\/div><\/div><\/div>

      It does not use third-party cookies, it only uses tracking cookies.<\/p>\n<\/div><\/div><\/div><\/div>

      5. How is personal data obtained by \u201cMedicina em Foco\u201d?<\/p>\n<\/div><\/div><\/div><\/div>

      Your personal data is obtained via online or in-person service, in which the data subject's registration is carried out in an internal system \/ the registration is imported into the Feegow\/Doctoralia system. The history of services, consultations, and exams performed is stored during the relationship with the holder and the period necessary for legal and regulatory purposes.
      We may also obtain your personal data through your interaction with our website, such as your IP address. <\/p>\n<\/div><\/div><\/div><\/div>

      6. Data sharing<\/p>\n<\/div><\/div><\/div><\/div>

      To achieve the proposed purposes, the following categories of data may be shared with authorized agents, as listed below:<\/p>\n<\/div><\/div>

      \n \n \n \n \n \n
      Data Category<\/th>\n Agents<\/th>\n <\/tr>\n
      Registration data;

      Health Data.<\/p><\/td>\n

      		Health professionals involved in your treatment<\/td>\n <\/tr>\n
      Service providers that assist us in providing medical services and procedures.<\/td>\n <\/tr>\n
      Health plan and\/or insurance.<\/td>\n <\/tr>\n
      Government entities, as required by law.<\/td>\n <\/tr>\n <\/table><\/div><\/div><\/div><\/div>

      7. Data storage and deletion<\/p>\n<\/div><\/div><\/div><\/div>

      User navigation data is stored in cache via CloudFlare and expires in 7 days, upon user authorization when accepting the cookie prompt upon entering the site.
      Personal data stored by \u201cMedicina em Foco\u201d will be deleted when they have fulfilled the specific purposes for which they were collected, observing the rules for termination of treatment, deletion, and hypotheses for data retention, under the terms of articles 15 and 16 of the LGPD.<\/p>\n<\/div><\/div><\/div><\/div>

      8. Rights<\/p>\n<\/div><\/div><\/div><\/div>

      \u201cMedicina em Foco\u201d values the rights guaranteed to personal data holders by the LGPD. Thus, you may exercise the following rights: <\/p>\n